Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.

Who & What

Hashtag Group specialises in adding value to your business through public relations, social & digital, event management, strategic marketing and crisis management.

Based on the Gold Coast and operating throughout Australia, Hashtag prides itself on cutting edge creative strategy, excellent client and media relationships and delivering consistent results on, or above expectation.

Public Relations

Hashtag Group understands how vital a tool Public Relations is in your marketing, crisis management or promotional campaign.  It is the art of managing the spread of information from an organisation to the public, primarily via television, radio, magazines, newspapers and online mediums.

Social & Digital

Online media has changed the way people work, socialise, do business, even the way we think. Our social and digital marketing programs help our clients with growth in sales, changing perspectives and building consumer relationships, delivering extra benefits to their customers, saving money and extending the reach of their brand.

Event Management

Event management is a multifaceted activity. Our experience and dedication to carefully planning and providing creative, publicity-driven events is extensive.  From a simple press conference or large-scale corporate conference, to glitzy promotional parties and cross-promotional shindigs, we have it covered to the smallest of details.

Strategic Marketing

Hashtag Group specialises in strategic marketing that ensures your PR activity is in line with your overarching marketing strategy. We specialise in developing and implementing cohesive marketing strategies which include PR, advertising, partnerships, branding, packaging, website development, social media, printed materials, sponsorships and more.

Crisis Management

Hashtag Group has the skills and expertise to plan for and manage any crisis or issues a business may face. With years of experience in handling crisis situations, our clients can rest assured that we will be available and ready should a crisis arise.

Public Relations

Hashtag is expertly trained and offers a combined 30 years experience in the PR industry with a broad range of clients and industries.

Services Include:
High level PR strategy
Media releases
Press conference management
Crisis management
Event and special promotions publicity
Community and internal affairs
Media relations
Speech writing
Analysis and reporting
Internal communications
Blog writing
Investor relations
Sponsorship strategies
Awards submissions
Newsletters and EDM’s (Electronic Direct Marketing)

Social & Digital

Social should be a call to action, provide one-on-one, almost instant customer service solutions, and of course integrate with the firm’s broader marketing effort.

Services Include:
Social and online strategy
Content creation
Content execution
Crisis management
Analysis and reporting
Blogs
Online media
E-newsletters

Event Management

Event management is a multifaceted activity. Our experience and dedication to carefully planning and providing creative, publicity-driven events is extensive.  From a simple press conference or large-scale corporate conference, to glitzy promotional parties and cross-promotional shindigs, we have it covered to the smallest of details.

Services Include:
Creative planning
Comprehensive event programs
Detailed budgets
Celebrity attendance
Event publicity
Databasing
Invite and RSVP management
Entertainment
Catering
Run sheets
Speech writing
Analysis and reporting

Strategic Marketing

Services Include:
Branding
Advertising
Digital Marketing
Website development
Social media strategies
Sponsorship
PR
Printed material including brochures, flyers and promotional signage

Services Include

Crisis management planning and training
24 hour on call support should a crisis situation arise

Who We Are

Hashtag Group is a Gold Coast based communications company specialising in strategic public relations, social media and digital marketing, and events.

With a combined 30 years of experience in PR and marketing, owners Sarah Staerk and Nicole Marino are experts in their field, having worked with several high profile clients and projects over the years.

Sarah Staerk

Having managed clients, staff and offices along the east coast of Australia, Sarah Staerk (Co-Owner/Director, Hashtag Group) brings her broad and unique experience that reaches across a diverse range of industries and sectors such as property development, international realtors, retail, marine, council and energy to name just a few.

Nicole Marino

With 15 years of experience in PR, marketing and communications, Nicole Marino (Co-Owner/Director, Hashtag Group), has worked with several high profile clients and projects throughout Australia, as well the UK and Europe.

Nicole understands the importance of a successful communications strategy for businesses and has the skills and experience to identify and incorporate the right tools and tactics to make it work.

Sarah Staerk

Below includes just a few clients Sarah has worked with on behalf of Hashtag or whilst representing other consultancies.

Client experience includes:
Gaia Retreat and Spa, Byron Bay
Chempro Chemists
ARA Group
Campbell Green Financial Group
Hitworks Australia
Stockland Group Developments
Sotheby’s International Realty
Rolls-Royce Motor Cars Queensland
Sanctuary Cove International Boat Show
Blackboard Coffee
Havafeed Charity Organisation
Hains Family Melbourne
Jewel by The Ridong Group (RDG)
Thrifty Car Rentals
Medallist by Greg Norman (The Vintage) – Hunter Valley
Consolidated Properties – Casuarina Beach Northern NSW
Wilmac Developments – Alta Main Beach
Retreatment Skin Care by Gaia Retreat and Spa
Icon Energy
Palazzo Versace
Princess and Sunseeker Yachts
Gold Coast Mayoress Balls
The Luxury Network
Elandra Yachts
Rivergate Marina
Colliers International
Sheraton Mirage
Metricon Homes and Developments
Resort Corp Developments
Ray White Real Estate
Stockdale & Leggo Real Estate
The Gore Group

Nicole Marino

With 15 years of experience in PR and marketing has worked with several high profile clients and projects throughout the Gold Coast, Brisbane and nationally, as well the UK and Europe.

Nicole understands the importance of a successful communications strategy for businesses and has the skills and experience to identify and incorporate the right tools and tactics to make it work.

Having worked on the Gold Coast, Brisbane and in London, she has operated in a variety of industries including residential and commercial property, financial, education, tourism, IT and the sporting sectors.

Nicole was the Communications Manager for the construction stage of the Gold Coast light rail and has previously worked with private and ASX listed and foreign listed companies, including, but not limited to:

Property developer the Robina Group
Marino Law
Bond University
Greyhound
Springfield Land Corporation
Brisbane Racing Club
GE Real Estate UK
Lend Lease UK
Australian Country Music Artist Kate Cook.

Latest News

Jennifer Hawkins
Forward-thinking retailers change the marketing script 984 553 Nicole Marino

Forward-thinking retailers change the marketing script

Spring/Summer fashion has officially launched, with retail giants Myer and David Jones recently unveiling their latest seasonal looks on their respective runway shows. Beyond the beautiful dresses though, it’s the changes behind the scenes and variations to the department stores marketing strategies that is really dominating newsfeeds.

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Strategy and integration trending in 2018 2983 1950 Nicole Marino

Strategy and integration trending in 2018

Content remains king, however, personalisation is his queen and the micro influencer is making its mark as the Algolution looms in the world of communications.
Our Co-Directors Sarah and Nicole attended the annual Mumbrella CommsCon last month and while they did learn a new trick or two, it was refreshing and comforting to know that Hashtag definitely has its finger on the pulse.

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The new Hashtag trending on the Gold Coast 1920 1253 Sarah Staerk

The new Hashtag trending on the Gold Coast

Welcome to our blog, we’re so excited you could join us.
Let us introduce ourselves, Hashtag Group is owned by Co-Directors, Sarah Staerk and Nicole Marino.
Together we have more than 30 years of experience in all things communications including strategic marketing, public relations, digital strategy, social media and events. We also offer crisis management, but let’s just stick to the positive for now.

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Contact Us

Any enquiries with media or marketing.

PO Box 437
Mermaid Beach Q 4218